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Academic Forum of 2015 NEW “FORM” Exhibition for International Exploration to Graphic Design (Suzhou) Held in Soochow University



On the morning of March 16th,the opening ceremony of 2015 NEW “FORM” Exhibition for International Exploration to Graphic Design (Suzhou) was held in the School of Arts, Soochow University. The attendees of the ceremony include Professor Klaus Hesse,President of the Visual Communication College, University of Art and Design Offenbach, Professor Li Zhongyang from College of Fine Arts, Capital Normal University, Professor Li Chaode, Secretary of the Party Committee of the Schoolof Arts, Soochow University, Deputy Secretary Tao Peizhi, Deputy President Gu Dexue and Wang Zemeng, and Fang Min, Dean of the Department of Visual Communication Design. And Deputy President Qian Mengyao served as the host ofthe ceremony.

On the afternoon, the Academic Forum of 2015 NEW “FORM” Exhibition for International Exploration to Graphic Design(Suzhou) kicked off at the Lecture Hall of Binglin Library with Professor Zhang Dalu as its host. In the keynote speech themed “New Form of Design”, Professor Klaus Hesse expounded his distinctive understandings and viewpoints on design and sharedmany personal design cases with the audience. In addition, Professor Li Zhongyang also made an academic report from the perspectives of originality and proposed some new thoughts in the field. Meanwhile, the attendees of the forum also further discussed the new criteria and values of design.

It is reported that the event, with the exhibition and forum as its two parts, is hosted by AAAD Art Gallery in Prague,Czech Republic, co-organized by the Design Teaching Advisory Board under the Ministry Education and Design Specialty Committee of China Higher Education Society, and jointly hosted by the School of Arts, Soochow University and Suzhou Graphic Designer Association. With the theme of “Future”, the NEW “FORM” Exhibition for International Exploration to Graphic Design aimed at promoting the development of contemporary young designers, building a communication platform for prominent designers to show their talents and displaying the new visions of the multi-elementspace and multi-dimensional methods for graphic designs. Over a hundred of works from China, America, Germany, France, Switzerland, Czech, Poland, Japan and Iran have been exhibited successfully in places like Germany, Czech, Beijing, Guilin, Jinan,Fuzhou, and Taiwan. All the works embodied the theme aforementioned with graphics so as to explore the development orientation for graphic designs in the future by opening a new expressive space and discovering the diversity of expressive skills.